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Say Goodbye To Food Guilt This Easter

Say Goodbye To Food Guilt This Easter
Jamie Wright
Qualified Nutritionist1 year ago
View Jamie Wright's profile

If you've recently visited your local supermarket, you may have noticed the Easter Bunny has taken over, filling the shelves with an array of chocolate eggs and rabbit-shaped treats.

Unfortunately, at this time of year, social media is also full of posts telling people off for indulging “too much”.

But denying yourself the chance to indulge could lead to unhealthy eating habits in the long run. So rather than avoiding the sweet treats, here are some helpful tips for Easter — ignore the nonsense, enjoy the memories and don’t worry about the calories.

And if you fancy stocking up your Easter chocolate and your macros, there's a peak at the Myprotein Easter Box at the end...

easter food guilt

Ignore the Nonsense

Over the years, I’ve noticed an increasing culture of shame and guilt surrounding Easter eating habits, whether it's through fad diets, extreme workouts, or other harmful messages. Unfortunately it’s common to find utter nonsense like:

How much exercise you must do to "earn" or "burn off” treats.

How to choose "guilt-free" options.

How to avoid sugar addiction.

How to avoid having Easter eggs or chocolate entirely.

What’s worse is these ideas aren’t even backed up with evidence. We know eating restrictively can significantly increase the risk of overeating and even binge eating behaviours.1

One meal or even several meals or days of eating more than you normally would is not a “bad” thing. Long-term habits are what counts — indulging over a few days is not going to cause you any harm so feel free to enjoy yourself.

In fact, denying yourself treats likely does more bad than good. Restricting ourselves and attaching feelings of guilt or shame to food can increase the risk or recurrence of disordered eating like binge eating, negative thoughts, and depression.2,3


Enjoy Yourself

It’s basically impossible to avoid sweet treats at Easter. So don’t. If you want an Easter egg, it’s healthier to have it than not to have it.

Restricting yourself from certain foods can cause harm in the long-term, and a few treats will make little difference to your diet in the short-term. It’s always better to have an inclusive approach to eating than an exclusive one.

The US National Eating Disorders Association says a healthy relationship with food includes “relaxed eating, choosing preferences over positions, and practising balance and flexibility in your eating”, and that following these principles will “let you feel more at peace with food, as well as help you recognise and stop unhealthy habits”.4

This kind of relationship with food also puts you back in control and brings back the joy of eating. Eating should make you happy not miserable, so don’t deny yourself the chance to enjoy food. Think about the memories not the calories.


How to Enjoy Your Easter

If you’re someone who does feel guilt and shame around Easter (curse you, diet industry!), then here are four simple tips to try to help you overcome those negative feelings and enjoy yourself.


Be inclusive & challenge yourself

Including the foods that you’ve been told are bad for you is a surefire way to challenge the guilt and shame that often accompany them.

But do it in a way you’re comfortable with. You don’t have to eat an Easter egg all in one go. Smash it up and eat it in portions.

Doing this regularly will help tear down any negative associations and reduce urges that can lead to overeating or binge eating.

Be mindful

Taking time out of your day to eat mindfully without any distractions can be challenging, but it provides a more legitimate experience of the food itself and can help improve your relationship with that food overall.

Here's a simple guide to practising mindful eating. You don’t have to follow every step, so feel free to skip any that don’t suit you:

  • Choose a quiet and comfortable place to sit down and eat your Easter egg. Turn off any distractions like the TV or your phone.
  • Take a few deep breaths to calm your mind and focus on the moment.
  • First, appreciate the appearance of the egg. Notice the colours, patterns, and any decorations on the egg.
  • Slowly unwrap the egg, paying attention to the sound and feel of the wrapping.
  • Take a small piece of the egg and hold it in your hand. Observe its texture, shape, and size.
  • Bring the egg piece to your nose and appreciate its smell.
  • Place the piece of egg in your mouth and let it rest on your tongue without chewing. Notice the taste and texture of the chocolate and how it feels in your mouth.
  • Chew slowly, paying attention to how the chocolate breaks down and the flavours that emerge.
  • Consider your thoughts and emotions as you continue to eat. If your mind wanders, gently bring it back to the present moment and the experience of eating.
  • Take breaks between each bite and notice how you feel as you eat.

When you’ve finished, take a moment to reflect. Think about how your body feels and how you feel emotionally.


Share it

Ask a family member or friend to join you in enjoying your egg. As much as you may not want to give away your cherished chocolate, sharing the experience may allow you to focus more on the enjoyment of the occasion and less on any negative feelings. Plus, it’s nice to share.

Don’t rush

Sometimes the temptation to eat our treats all in one go is too strong. This is fine occasionally, but it’s better to be able to have something sitting in the cupboard you don’t feel compelled to finish.

There’s nothing wrong with eating an Easter egg in one go, but it’s also good to include small occasional treats in a controlled, balanced way.


Easter Variety Box

Though we don't advise swapping your usual Easter Egg for this variety box, we do recommend adding it to your Easter chocolate haul. The Easter Variety Box includes limited-time-only flavours like Chocolate Eggs flavour THE Whey and the legendary Easter Egg Layered Bar. Not to mention that huge array of other tasty snacks like the new Lean Layered Bar, Pop Rolls and Toffee FlavDrops. You won't want to miss this one.

What's inside the box?

Layered Bar – Easter Egg flavour (Sample)THE Whey – Chocolate Eggs flavour (Sample)Pop Roll – Salted Caramel flavour (Sample)Vegan Double Dough Brownie – Chocolate Orange flavour (Sample)Impact Whey Protein – Jelly Belly Buttered Popcorn flavour (Sample)Flavdrops – Toffee flavour (50ml)Lean Layered Bar – Chocolate & Cookie Dough flavour (Sample)


Take Home Message

Eating brings joy and happiness to our lives. By not restricting your diet and allowing yourself to enjoy treats without feeling bad, you can enjoy a happy, healthy relationship with food. So ignore the nonsense, celebrate the simple pleasures in life, and enjoy your Easter egg.

Want more from Jamie?


Our articles should be used for informational and educational purposes only and are not intended to be taken as medical advice. If you're concerned, consult a health professional before taking dietary supplements or introducing any major changes to your diet.

  1. Burton, A.L., Abbott, M.J. (2019). Processes and pathways to binge eating: development of an integrated cognitive and behavioural model of binge eating. J Eat Disord 7, 18.
  2. Scott, N., Hanstock, T.L. & Thornton, C. (2014). Dysfunctional self-talk associated with eating disorder severity and symptomatology. J Eat Disord 2, 14
  3. Thew, G. R., Gregory, J. D., Roberts, K., & Rimes, K. A. (2017). The phenomenology of self-critical thinking in people with depression, eating disorders, and in healthy individuals. Psychology and psychotherapy, 90(4), 751–769.
  4. Kronberg, S. (2019). How to have a healthy relationship with food. Retrieved from
Jamie Wright
Qualified Nutritionist
View Jamie Wright's profile
Jamie Wright has a bachelor's of science in Sports and exercise science and a Master's degree in Human Nutrition (specialising in obesity and weight management). Jamie specialises in nutrition centred around body composition change, sports nutrition and helping people improve their relationship with food. His company Balance are one of Ireland's leading nutritionist and dietetics services and he has worked with hundreds if not thousands of clients to help them solve all manner of nutrition related problems and achieve a vast range of diet related goals. They have recently launched the life changing course Be Binge Free, the first of its kind, and are continuing ongoing works on a range of projects. Jamie has worked with a range of industry leaders and featured as a nutritionist expert for Myprotein for over five years and with other brands like Insider, Adidas, Women's Health and more. Jamie's experience ranges from working in research trials to advising on product formulations, working with clients one to one, in group settings and presenting to public and private companies. He continues his professional development to this day and is currently undergoing his personal training qualifications. Having recently become a Dad, his spare time is filled spending time with his family, training, running, socialising and spending time cooking.