This is a weird one. I could slightly taste that this was strawberry but it also had a strange creamy taste to it (probably from the protein). This was a bit off-putting at first in a strawberry squash bit then I got used to it and actually enjoyed it. I had the last quarter of this in a glass with ice and it did take away a bit of that creamy taste but it also reduced the strawberry taste ever so slightly. Highly recommend trying this one. Goes Well With: Sunshine and ice