Give your training a new edge with our brand new collection — Raw.
We know the clothing speaks for itself (all you have to do is look at the pictures) but something this special deserves all the attention we can give it. We went right back to where it all began and got the designers behind this masterpiece to explain more.
We wanted a collection that fused old school athletic with new function sportswear.
“The most important factor for us was to design pieces that you can work out in no matter where you’re training — the gym, at home, or even outside. We’ve used durable materials and reinforced seams to ensure that each style has longevity.”
What I like most about the collection is its simplicity. We’ve created timeless pieces that are functional.
Raw is a reflection of vintage sportswear — inspired by the boxy shapes and washed-out colours hues of the clothes worn by greats like Muhammad Ali. Our designers have kept the original aesthetic of old-school gym clothing through this range of performance hoodies, tees, and sweats, perfect for every kind of activity.
See the full men’s range here, or jump straight to women’s.
Men’s
Raw Hoodie
An essential for any wardrobe, this 100% cotton hoodie is ideal for training and rest days alike. Made with reinforced seams for subtle style and durability, it features a rib hem to keep the warmth close to your body and a classic kangaroo pocket for casual comfort.
Complete with herringbone tape to the hood and shoulder seams and an understated acid wash finish, it’s an easy win for any outfit.
