UK and Europe’s No.1 Sports Nutrition brand
  • Never, ever spiked.
    Never, ever spiked.
    Only select products feature the Informed Protein logo — proof of verified protein content, trusted quality, and no spiking.
  • Regularly tested. Globally trusted.
    Regularly tested. Globally trusted.
    Look for the Informed Choice logo — it means that product is tested for banned substances and meets strict manufacturing standards.
  • Every Batch. Tested.
    Every Batch. Tested.
    Products with the Informed Sport badge are batch-tested for banned substances. It’s elite-level reassurance and peace of mind for athletes.

Tried. Tested. Trusted.

To guarantee that you get exactly what’s listed on the ingredients, we employ advanced filtration, x-ray machines, and near-infrared testing. Plus, we rigorously test ingredients before production and ensure complete traceability from supplier to shelf. 

And to uphold our quality commitment, we conduct third-party testing with Informed Choice and Informed Sport.

Informed Protein

We don’t spike our protein. Ever.


That’s why select products carry the Informed Protein logo — a globally recognised certification that proves what’s on the label matches what’s in the tub.

Every scoop is third-party tested for verified protein content and amino acid profile. No spiking. No fillers. No funny business.

In a world where some brands still inflate their numbers with cheap additives, we hold the line — because integrity matters.

That logo isn’t just a badge. It’s your guarantee that you’re getting exactly what you paid for. Nothing more, nothing less.

The Informed Protein Process — Start to Finish

Informed Choice

What is Informed Choice certification?

A voluntary quality assurance programme, Informed Choice is a global standard in sports nutrition quality control. This certification means Informed Choice certified products are regularly tested to ensure they're free from contaminants and safe for use. So, you get that extra peace of mind and confidence when choosing your supplements. 


What are the benefits of Informed Choice Certificate?

By choosing products with the Informed Choice logo, you can feel confident that your supplements are safe, reliable, and high-quality. This extra layer of assurance lets you make informed decisions, knowing these products are manufactured under the highest quality international safety standards.

What's the process of Informed Choice?

Informed Sport

What is the Informed Sport certification? 

The Informed Sport certification demands a rigorous process where every batch undergoes thorough testing, rather than a randomised approach. This ensures these products are free from banned substances, meeting the high standards expected by elite athletes. Guaranteeing transparency and reliability in what you consume, supporting your peak performance with confidence.


Why do we have an Informed Sport Certificate?

We have an Informed Sport Certificate to demonstrate our commitment to delivering athletes with supplements they can trust. This certification ensures that each batch is free from banned substances, helping you perform your best while maintaining the highest standards of integrity and safety in sports nutrition.

What's the process of Informed Sport?

Informed Tested

BRGCS AA+ Certified

What is BRCGS?

BRCGS (Brand Reputation through Compliance of Global Standards), is an organisation that sets standards for quality, safety, and operations in food manufacturing.

To get certified, a company must pass an independent audit by an accredited certification body, ensuring they meet the highest standards in compliance.


What is a BRCGS Accreditation?

AchievingAA+ Grade provides us with an internationally recognised endorsement of food quality, safety, and responsibility, delivering confidence in every order.

The BRCGS grading scale ranges from AA, the highest, to Uncertified, following this order: AA, A, B, C, D, and Uncertified.

The ‘+’ added after our AA grade signifies that we have successfully passed an unannounced audit, demonstrating our unwavering commitment to food safety every single day.

FAQs