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With 90% less carbs than a standard protein bar*, our delicious snack is diet-perfect – packed with 20g high-quality protein to give you the hit you need, without the unwanted carbs and sugar.
With five surprisingly indulgent flavours, our innovative team of nutritionists have done it again, providing you with a super snack to be enjoyed anytime of the day.
The high protein content comes from milk protein, which contributes to the growth and maintenance of muscle mass, as well as delivering an amino acid boost – the building blocks of new protein.
Muscle building… are you sure? Yes, it’s extremely important whatever your fitness goals, including getting leaner or simply toning up* – making it a great snack to get you through the day.
Anytime you want! Whether you’re simply feeling peckish, or need a high-protein snack to fuel your day, be sure to pick up your favourite flavour.
Impact Diet Whey – our favourite diet shake with 35g protein per serving, low fat and carb content, and key diet ingredients to help you on your way.
*Each bar contains a source of protein which contributes to the growth and maintenance of muscle mass.
*Our original High Protein bar
Nutritionals based on Lemon Cheesecake flavour
Consume as a nutritious snack, 1-2 times per day.
Warning: Unsuitable for diabetics. This bar contains natural raw materials. Although extra care has been taken to remove all stones, nut shells or stems from the raw materials, some may still remain.
Storage: The product should be stored and transported at a temperature range of 15°C. to 22°C. away from direct sunlight, extremes of heat change, odour & humidity.
For allergens, see ingredients listed in bold. May contain soy beans, peanuts and products thereof. Made in a facility that handles wheat, gluten, egg, sesame. For allergens, seeds and products thereof.
Almond Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Almonds (10%), Oligofructose, Sunflower Oil, Flavourings, Salt, Sweetener (Steviol Glycosides).
Apple Cinnamon Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds, Apple (3.3%), Spices (0.3%), Salt, Flavouring, Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Caramel Peanut Flavour: Milk Protein, Isomalto-Oligosaccharide, Bulking Agent (Polydextrose), Peanuts (9.9%), Oligofructose, Sunflower Oil, Caramel Pieces (3.1%) (Sugar, Glucose Syrup, Sweetened Condensed Milk, Salted Butter (Milk)), Flavourings, Salt, Sweetener (Steviol Glycosides).
Chocolate Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Cocoa Mass (8.8%), Cocoa Nibs (4.4%), Low Fat Cocoa (2.2%), Flavourings, Salt, Sweetener (Steviol Glycosides).
Lemon Cheesecake Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds (5.6%), Flavourings, Salt, Acid (Citric Acid), Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Strawberry Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Almonds, Sunflower Oil, Strawberry (1.1%), Natural Flavourings, Salt, Sweetener (Steviol Glycosides).
Serving Size - 1 Bar (65g)
|Per 100g||Per Bar (65g)|
|Energy||1261 kJ/304 kcal||820 kJ/198 kcal|
|Fat||9.5 g||6.2 g|
|of which saturates||1.1 g||0.7 g|
|Carbohydrate||3.9 g||2.6 g|
|of which sugars||3.7 g||2.4 g|
|Fibre||39 g||26 g|
|Protein||31 g||20.2 g|
|Salt||0.58 g||0.37 g|
The nutritional information is based on the Lemon Cheesecake Flavour version, when choosing an alternative flavour the nutritional values may vary.
594 reviewsSee all reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I tried the other flavours, but really didn't like the texture (especially the tooth breaking chocolate) or artificial flavours. The caramel and peanut however is the nicest tasting bar I have ever tried. I hope the are in stock again, so I can buy a lot more. I informed my friends about how great they are, but sadly they could not buy these either due to being out of stock. Also fatbag pugs love these and my bears.Goes Well With:peanutbutter and brownstuff
What's happened to Almond Vanilla??? Those bars were my favourite. Can't understand why people keep going for chocolate, brownie, rocky road etc. Firstly they are sickly beyond belief and secondly to mimic the chocolate bars they have a lot more additives thrown in (when you went out of stock I tried your new range of carb crusher... YUCK!). The zero almond vanilla bar was the only thing like it on the market, and as far as pure nutrition stats go, also the best. It needs to be brought back, where can I start a petition? At the moment I'm trawling sites like amazon to keep buying these bars, which will sadly soon be out of stock. Shame.
Absolutely addicted to these, especially the caramel peanut. I can’t get enough! I could easily eat a box of 12 in a day instead of meals .. but I’ll try not to lol Goes Well With:Best on their own
As a diabetic im always looking for snacks low in sugar and carbs but high in protein and fibre, these bars tick all the boxes. I have the cookies and cream flavour which always feels like a treat. Great bars for anyone like me as well as anyone looking to cut
These bars are brilliant! Flavours and texture is great and provides protein without the sugar and fat. Bring back the apple and cinnamon flavour!!
I recently purchased the peanut caramel flavour My Zero Bars and I couldn't believe how yummy they are. It was almost (and I mean as almost as anyone on a clean diet can expect) like eating a Snickers bar. I'm totally in love with the flavour. The only downside is that My Protein seem to go out of stock for long periods, so I'm forced to substitute with other products that I don't like as much.
Well I've now tried all flavours of this bar, and by far the best on all levels is the caramel peanut. The best for texture, taste and macros. The 2nd prize in my opinion goes to chocolate, although this is sometimes a bit of a jaw ache, so would recommend having with a drink. The others were far to artificial for me, in both texture and taste. The problem is, the caramel peanut always go out of stock so quickly ;( Please restock ASAP
I really love these bars. I understand that some people might not like the texture, but compare it with the benefits you get and you will forget about it. Low carbs, reduced fat and good amount of protein and dietary fiber, which was what I was looking for. It gives what it promises.
The macros were great! They are an acquired taste though, but they were not bad at all! I use to have one with my morning coffee and it was awesome. A customer rep told me these were discontinued. :( BRING THEM BACK!Goes Well With:The cookies and cream flavour goes great with coffee!
After reading the mixed reviews I wasn't very sure but still decided to give it a try. I am so glad I got these as they are so tasty and has become my favourite protein bar out of so many bars I have bought from myprotein. The one I bought is caramel peanut and I can't wait to try other flavours. Please restock these ASAP!Goes Well With:on its own