People complaint a lot about the taste but I don't really found it bad.The biggest issue I have with it is how badly is dissolving..it's absolute nightmare. After shaking it you'll end up with fat layer of sticky bits on top of your shaker. Even after 1 hour and occasional shakes you still have like third of that mess left so you'll end up drinking those bits and dissolving them in your mouth. I'm not recommending this because of this issue.. Mixability is awful

The worst protein blend I have ever purchased. Tastes awful, hardly mixes, extremely difficult to drink. Not worth the money. Goes Well With: The black bag in the bin

This tastes so disgusting and does not mix very well.

I'm very easy with protein drink, soybean protein etc.. but this is most disgusting protein i've ever taste, bought 5kg of it and used only 25g of it, going into the garbage. Can't handle the taste it's very meaty and a bit of chocolate at the same time, won't recommend it

I bought this product with great caution after reading the reviews describing awful beefy-like taste and to my biggest surprise this protein tastes nothing like beef. Very nice chocolate flavour with surprisingly good mixability. Instant favourite after first try. I must avoid whey due to gastro issues and milk intolerance so I've been using pea protein for a year. Sadly the progress is far lesser due to it being a plant based protein with incomplete amino profile so this swap is excellent for me. Maybe this product was improved just recently as even some of the latest reviews couple of months before are describing awful taste, this is certainly not the case anymore. Goes Well With: Instant Oats