After reading some reviews I was afraid that I'm not gonna like it but was positively surprised. I mixed with water to get the exact flavour and yes you can slightly but really just a bit taste beef but its nice chocolaty flavour that will go well with oats or what ever you want. It foams a bit more than whey although mixed fine with no bits after 45-60 sec. of vigorous shaking ;) Would deffienietly recommend. Overall good product.

So I was looking for a hydrolysed protein after reading about their added efficiency/uptake. I already have way too much dairy in my diet so it was a toss up between this and one of the vegan protein blends. After a little googling, what sold this to me was 1) The fact its hydrolysed, making it the fastest absorbing and most 'bio-available' option and 2) It's a pretty mighty 22g of protein in a 25g serving! This makes it around the best value for money per serving given its quality. Now. The taste. I don't really know what you should expect when the product you are buying is essentially squished cow. Is it going to taste like a Magnum ice cream (other products available), well...no. I opted for a countertop blender after reading about mixing issues. So for me there was no mixing issue. Smell. It smells good! I got the chocolate flavour, which delivers a slightly artificial/caramel note. No scent of any bovine. Taste. I must confess I was bracing myself for a bout of heaves. But, I accepted I had bought it as an informed consumer and would take the good with the bad. Nothing. If anything a little too sweet for my personal liking, but not sickly. Really smooth. A lot less 'thick' than you might be used to. There's certainly a very slight savoury top note. I sound like I am talking about wine. Is it a little different from the normal shakes? Yes. But if 100 is the high water mark for the best protein supplement I have ever tasted, this scores a pretty respectable 84. B+. No horrid aftertaste. Again, just a bit of a sense like you ate a slice of bread, rather than a bite of chocolate. So don't read too much into the other reviews on taste. Be ready to mix it with a hand blender and accept it has a bit of an unusual journey. But for hydrolised protein, you really aren't going to get a lot better.

Have used this for a long time as alternate to whey Great for Proats , but not so good mixed in simple shaker. Use a blender and get a nice thick shake

I truly don't know so many people are complaining from this product. Everyone should do their research before ordering. I've been using beef protein for over 3 years from different brands. It doesn't matter how premium the brand is - the mixability is always difficult , you people need to read about it !!!! the consistency compared to whey protein is different, almost impossible to mix it with a normal shaker, the blender does excellent job. It's a low sugar and fat , read the nutritional facts of the product, that's why you can't expect amazing chocolate flavour, just add 50ml almond or coconut milk, it works great. Perfect for everyone who is looking for alternative to whey, or simply if you want to stay away from dairy products. Naturally high in amino acids, creatine. Plus with all the current sales, you can't beat the price.
Goes Well With:
Almond or Coconut Milk

So yeah, the mixability in a conventional shaker sucks but if you use protein in smoothies or in oats its absolutely fine. If you want to use it in shakes go and see Jeff Bezos and buy a shaker with a vortex in it - takes less than 2 minutes to get it mixed up. Taste wise, I can only comment on the chocolate as (despite the listing saying they do multiple flavours) my protein have informed me they are only making the chocolate now. Its reasonably chocolate-y and does have a bit of a weird aftertaste but it's not horrendous. Some other reviewers have mentioned a beefy tasty which leaves me wondering where they buy their beef because this certainly doesn't taste like any beef I've ever had! Effectiveness, hard to say. A lot of study are showing that whey/casein is still the superior protein but for those of us with dairy allergies/lactose intolerant, this is still a far more effective protein than going down the pea/soya route. My protein, please start stocking some other flavours and bag sizes!
Goes Well With:
Oats, vortex shakers, blender, almond milk

First off it’s not the easiest protein powder to mix. The smell of the thickening agent and tastes of the thickening agent is over powering. The chocolate taste is very weak. There so much that it doesn’t have a nice texture to drink (very slimy) I’ve tried adding cocoa powder and vanilla extract and I still didn’t like it. I will be throwing away the rest of the pack after a few days of use because it feels like they released it without trying the product themselves.

Awful. Worst protein I’ve ever had. I usually take whey but decided to try beef. I made it up, put it in the fridge and half an hour later it looked like cat food. No mixture with the water whatsoever. Awful product. 
Goes Well With:
Nothing. 

I’ve never had a protein powder that can’t mix with water. This stuff just seems to clump and go super sticky. Really disappointed after buying a large amount. Hard to say how effective it is yet. 

Awesome flavour! Mixes well in milk and water. Great value and it’s extremely effective. Seeing result already only after 4 days. Long story short this product is a must buy for chocolate lovers. Upon signing up, use refferrraalllll codddeeee 'FOREVERFIT dash R8' for extra discounts. Instead of the word 'dash', put it's numeric symbol i.e -

Great tasting protein. Bit of warm milk and a blender and you have a delicious, quick and easy way of getting your protein fix. Blender is the only way to get a smooth mix otherwise it will be clumpy. Overall great product, highly recommend, especially if your looking for a dairy free alternative to whey protein.
Goes Well With:
Milk