
The Performance Advisory Board combines innovation, evidence-based research, and emerging science with practical implementation and real-world testing to create truly effective nutrition solutions. Our approach ensures that every product is grounded in science, guided by expert insight, and proven through real-life performance.


Informed Tested
Performance Advisory Board FAQs
Our exclusive group of sports nutrition experts and elite athletes is helping to redefine what scientifically supported performance means. Among them are leaders from laboratories, classrooms, and sports arenas:
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Luc van Loon, PhD – One of the most cited researchers worldwide in protein metabolism. Professor at Maastricht University and author of over 530 scientific papers.
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Guillermo Escante, DSc, MBA, ATC, CSCS – With education in science, health, and business, he bridges rigorous academic research with practical training. Certified strength and conditioning specialist and member of the International Society of Sports Nutrition.
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Abbie Smith-Ryan, PhD – Internationally recognized expert on creatine, director of the Applied Physiology Laboratory at UNC Chapel Hill.
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Dr. Tom Brownlee – Expert in applied sports science, leading athlete-focused research at the University of Birmingham.
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Professor Leigh Breen – Specialized in muscle physiology and aging – ensuring we stay ahead of the competition in developing supplements for long-lasting strength and mobility.
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Craig Sale – Experienced research lead at Manchester Metropolitan University with extensive expertise in exercise and nutrition interventions.
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Ross Edgley – Ultra-endurance athlete and Guinness World Record holder. The first person to swim the entire coastline of Great Britain — 3,200 km in 157 days.
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Dr. Ishrat Ahmed – Physician with a strong passion for health and athletic performance. Brings frontline healthcare insights to product development.
No fads. No trends. With decades of academic insight and practical experience, these world-class sports nutrition experts work closely with us to ensure every formulation is grounded in evidence.
Whether it's refining a best-seller or creating something brand-new, you can count on what you’re putting in your body to be built on research. Science-backed supplements you can trust.
Instead, their focus is on shaping Myprotein’s products so that they reflect the latest and greatest information in performance nutrition.
From researchers and lecturers to fitness professionals and health practitioners, each expert brings a unique perspective. Because when it comes to elite performance, only the best will do.
Our experts provide industry-leading insight on formulation and ingredient selection, ensuring that our range is always evolving based on evidence and performance.