With 90% less carbs than a standard protein bar*, our delicious snack is diet-perfect – packed with 20g high-quality protein to give you the hit you need, without the unwanted carbs and sugar.
With five surprisingly indulgent flavours, our innovative team of nutritionists have done it again, providing you with a super snack to be enjoyed anytime of the day.
The high protein content comes from milk protein, which contributes to the growth and maintenance of muscle mass, as well as delivering an amino acid boost – the building blocks of new protein.
Muscle building… are you sure? Yes, it’s extremely important whatever your fitness goals, including getting leaner or simply toning up* – making it a great snack to get you through the day.
Anytime you want! Whether you’re simply feeling peckish, or need a high-protein snack to fuel your day, be sure to pick up your favourite flavour.
Impact Diet Whey – our favourite diet shake with 35g protein per serving, low fat and carb content, and key diet ingredients to help you on your way.
*Each bar contains a source of protein which contributes to the growth and maintenance of muscle mass.
*Our original High Protein bar
Nutritionals based on Lemon Cheesecake flavour
Consume as a nutritious snack, 1-2 times per day.
Warning: Unsuitable for diabetics. This bar contains natural raw materials. Although extra care has been taken to remove all stones, nut shells or stems from the raw materials, some may still remain.
Storage: The product should be stored and transported at a temperature range of 15°C. to 22°C. away from direct sunlight, extremes of heat change, odour & humidity.
For allergens, see ingredients listed in bold. May contain soy beans, peanuts and products thereof. Made in a facility that handles wheat, gluten, egg, sesame. For allergens, seeds and products thereof.
Almond Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Almonds (10%), Oligofructose, Sunflower Oil, Flavourings, Salt, Sweetener (Steviol Glycosides).
Apple Cinnamon Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds, Apple (3.3%), Spices (0.3%), Salt, Flavouring, Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Chocolate Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Cocoa Mass (8.8%), Cocoa Nibs (4.4%), Low Fat Cocoa (2.2%), Flavourings, Salt, Sweetener (Steviol Glycosides).
Lemon Cheesecake Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds (5.6%), Flavourings, Salt, Acid (Citric Acid), Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Strawberry Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Almonds, Sunflower Oil, Strawberry (1.1%), Natural Flavourings, Salt, Sweetener (Steviol Glycosides).
Cookies and Cream Flavour: Milk protein, Isomalto-oligosaccharide, Bulking agent (polydextrose), Oligofructose, Sunflower Oil, Whey Protein Crisp (Whey Protein (milk), Rice Flour, Emulsifier (Soy Lecithin)), Cocoa Nibs (3,1%), Low Fat Cocoa (2,1%), Flavourings, Salt, Sweetener (Steviol Glycosides).
Serving Size - 1 Bar (65g)
Servings Per Container - 1 Bar
|Per 100g||Per Bar (65g)|
|Energy||1261 kJ/304 kcal||820 kJ/198 kcal|
|Fat||9.5 g||6.2 g|
|of which saturates||1.1 g||0.7 g|
|Carbohydrate||3.9 g||2.6 g|
|of which sugars||3.7 g||2.4 g|
|Fibre||39 g||26 g|
|Protein||31 g||20.2 g|
|Salt||0.58 g||0.37 g|
The nutritional information is based on the Lemon Cheesecake Flavour version, when choosing an alternative flavour the nutritional values may vary. 10%
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
The product is not nice and due to this I haven't even ate it after trying it. It is very weird tasting and not eatable. Goes Well With:Nothing.
Extract summary from a paper by Steve Hertzler, PhD, RD, LD: IMO syrups used in food products consist of a variety of isomalto-oligosaccharides and other sugars. Most of these carbohydrates are fully digested, while others are not. As such, it is estimated that the caloric density of IMO syrup is 2.7-3.3 kcal/g, about 25% less than for maltose on average. As such, it is an error to list the entire contents of IMO as dietary fiber on the labels of food products. A small fraction of the carbohydrates in IMO syrups does escape digestion and undergoes colonic bacterial fermentation. Those IMO carbohydrates escaping digestion may result in potential prebiotic effects, but more studies are needed to confirm this. So certainly not Zero carb and probably one of the highest carb bars out there.
I usually but the Lemon Cheesecake and recently added to my order the Caramel peanut and you know what they both taste awesome. These are much better than the Grenade Carb Killer bars.. I have been buying these for about 3 months and just love them.Goes Well With:Coffee and tea
Firstly, these will do what they say they're going to do - deliver a decent amount of protein, lower calories than the alternative and lower carbs. HOWEVER, the cookies and cream bars I had are absolutely vile. The aftertaste is something akin to polystyrene. If you're happy putting up with very poor tasting foods for the nutrition it delivers then these are for you, however, if you actually want to enjoy the consumption of your protein bar i'd say opt for something else, or at the very least, opt for something other than the cookies and cream flavour.Goes Well With:A large drink
The MyZero Range are perfect for that low Carb protein hit. They are great value in a sector of this market which can be pricey. The flavours are good and they dont taste chalky like many other protein bars. Good for the mid morning snack or after a late night workout when you wanna get your protein fix. Recommended
I read a lot of reviews for these bars to help choose a flavour to order. I genuinely love them! They are great for getting protein in for my macros, and i find them quite addictive! I've tried caramel peanut, chocolate (both my favourites) and recently had vanilla and apple cinnamon! Vanilla is slightly sweeter than the rest but still a satisfying fix! They are harder to chew when colder, but I personally love that because they last a long time and so it's not just finished in a few bites and you can eat it slowly. I don't have a problem with the texture at all, i actually really like how chewy they are! Goes Well With:Quick protein snack on drive home from gym, post food sweet fix... everything really!
Go very well if you are dieting
Right i was a bit concerned when i bought these but im glad i did. Great taste. Texture is abit hard do your jaw does get a workout. Reminds me of nougat. The protein content is great and i think that if you microwave it a few seconds it will be so much nicer. Goes Well With:A workout
I like to have low carb protein bars due to being ketogenic and generally low in carbs most of the year, i like these bars and feel they are on par with the well known quest variety, they are also on par with the carb killa bars from grenade. These have a nice texture to them and are even better if you heat them slightly, only for a few seconds in the microwave just to soften them. 5* product great to have instead of a protein shake which can be boring day in day out and when running in a calorie deficit to lose the fat when on cutting plans / phases. If you found any value in this review then please use code geoff-rdt in caps at checkout to get a discount of up to 85% Goes Well With:Keto Diets, Low Carb Diets, A Protein Shake If you need additional protein Some Peanut Butter Sliced up and mixed with some protein dessert Zero Syrups
These bars took me a while to get used to the texture as they are quite sticky. But once I had got my head around them they were very tasty! I'd say a really nice post-work out snack of something to just snack on when you're hungry.
These are really good protein bars. Taste lovely and fairly light.
Chocolate is very taste and filling suits my macros perfectly Goes Well With:On own
Easy to eat texture and flavour is pretty good. Not sure about the protein content as it still leaves me hungry. But i guess this is down to the fact it has no carbs in it - so im trying my best to stick with this. Would be good if they can bump up the protein as that might fill you up more.Goes Well With:coffee or water
The chocolate version is actually the only soy-free & cereals-free & nuts-free protein bar which also has the smallest amount of sugar that I've seen so far. Soy-free because people who are gluten-intolerant are actually gliadin-intolerant which is present in soybeans as well. Cereals-free because of the phytic acid. Nuts-free because most nuts are either bleached or rancid, and even if they were not I wouldn't know. The small amount of sugar keeps a low sugar blood level. I am waiting for the chocolate version to become available again so I can buy some more please.
I love it, especially nice is Apple and Cinnamon, the bar is chewy, but not so hard. I love itGoes Well With:Just the bar
The bar is good in taste and macros but it's so hard to bite
This product as well as a few other Myprotein products has helped me to lose 21lbs in a month, highly recommend to anyone looking to lose weight or tone up, also, you can use code Amna-r16 for a percentage off your order✨🌹
I first tried a sample of the vanilla and almond and was amazed at how much it was like nougat. Chewy, sticky, and takes a while to get through. When I started eating, I was ravenous. But the bar filled me up even before getting halfway through. It took me all afternoon to finish the rest, it was so satiating. I ordered a box of the apple cinnamon flavour (as you can't order these as a sample, boo), and boy is that one even better. Appley, cinnamony, same (nice) chewy texture. A really satisfying big snack or light meal replacement. Will definitely order more.Goes Well With:Coffee Strong jaws
I ate the whole lot in under 3 days need to get one less tastey next time Goes Well With:A sweet tooth
They taste like clay and aren't flavoured like cookies and cream at all. Not worth the money. Goes Well With:The bin